Target Uses the ‘F’ Word

>> 10.15.2009

Yes, they said it: frugal. Check out what I received in the mail yesterday:

Although Target has always been a major source for thrifty shoppers, it was nice to see that they’re jumping on-board with the “spend less” movement of the recession. It seems like everyone is jumping on board with the movement: Vogue’s picks are dropping into the hundred rather than thousand dollar range, brides are realizing their weddings aren’t worth going into debt for, and Oprah even put Nate on a budget!

The recession might cause of much of the stress in my life, it’s refreshing to finally be in a place in time where I can be loud and proud about my frugal spending habits. Have you noticed how even the wealthiest fashionistas will brag about saving on their designer purses and shoes? I think I might actually be on-trend with this one!

Oh, and speaking of frugal, check out Almost Frugal today! Kelly featured me in her frugality series (I answered her questions a while back, so some of the things I said might be a little out of date).


Jenny October 15, 2009 at 10:01 AM  

Haha awesome post title - I totally thought you meant the other f-word at first! But I agree - I love when already affordable stores become even more affordable. IKEA just dropped prices on a ton of things from last year - so I went out and got an awesome scrolly metal bed frame for $79 (our local store was having an additional sale, so I saved an extra $20). Hooray! October 15, 2009 at 6:01 PM  

I hear you on this one. I too finally feel like I am with it and hip with the recession spurred spend-less-movement. But, I wasn't expecting Tarjay to actually use the "F" word in their advertising. It's about time the "F" word had positive connotations!

RainyDaySaver October 16, 2009 at 2:25 PM  

A lot of stores are skewing their advertising toward more frugal consumers. I have local stores touting "recession-buster" packages and specials.

Anonymous,  December 13, 2009 at 1:24 PM  

i'm gonna make my own site about it

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