The email list.. almost every store offers one up with promises of insider information such as sale alerts and new deals. I've found that these lists can be hit or miss, but there are a few ways of ensuring that you don't just get an inbox-O-spam:
*Create a shopping email account. Before I created a separate email account for these lists, I found myself clicking through and forgetting about the shopping emails that were in my regular mail inbox. Having a special account to login to will allow you to avoid the flooding of seasonal sale alerts and give you a one-stop spot to check before heading out for a shopping trip.
*Stick to the stores you love. I think this is a pretty obvious trick, but it's a great way to get started on signing up for lists.
*Beware of the lists that only promise ideas and inspiration. When they tell you that they'll share great ideas on how to use their products, they probably mean that they'll flood your inbox with the newest and latest (and most expensive) "must-buys." Want some inspiration? Subscribe to some new blogs (they won't try to shove any products down your throat).
Not all lists are created equal! I've followed my own tips, but have still come up with some disappointments in the mailing list department. Check out how some of the list I'm on matchup:
Anthropologie~ As one of my all-time favorite stores, I thought they would have an email list to match. Boy, was I wrong! The thrifty shopper in me wasn't impressed as I was "alerted" to 10% off of select kitchen aprons and the arrival of new shipments of navy sweaters. I seriously love the place, but do not need 2-3 emails a week to remind me why! Grade: F
So does anyone deserve an A? Yes! Most of my favorite local stores and restaurants deserve top scores because they: a. don't have the advertising power to get the word on sales b. remain really loyal to their big shoppers and fans through discount day offers and coupons.
Do you have any favorite email lists? Please let me know what I'm missing out on! I'm also in the market for some new Twitter/ Facebook fan pages to follow... who gives out alerts on the best deals? Oh and speaking of Twitter... find me here!