Since we've been on the topic of Craigslist lately, I thought I should share this gem of an ad I came across yesterday:
"A year old table that cost 500 and I'm only asking a little over 100 and yet I can't sell it. Its like I'm trying to sell land in a swamp. This is unreal. I HAVEEEE to move. So please buy. I can't take lower then 100. Pleaseeeeeeee this is my life I'm talking about, thanks."
Ah, whipping out the good 'ole sympathy card to get someone to buy from your Craigslist ad. Nice one!
I feel for ya, lady, and I'd like to help you out with your sale so here are a few pointers that might get that $100 in your pocket:
- Take a better picture. I can't at all tell what you have going on there! Try moving the table outdoors and turning off the flash; it works like a charm.*Bonus points for posting multiple pictures and the store's stock photo.
- Show proof of value. I believe that C&B would sell a $500 glass console table, but it would help you out if you showed the masses some proof. Can you post a picture of a the price tag? Maybe you can link to the table on the C&B website?
- Repost every day under different titles. Posting the table then letting it sit for two weeks isn't going to get you anywhere.
- It's time for a rewrite. You sound a bit desperate here and there's no way that someone would think that they needed to pay $115 based off of your phrasing! Think about adding in more descriptive wording to increase your search traffic. Try this instead:
Tags: entry table, console, glass, shelves, West Elm, Pottery Barn, Restoration Hardware, CB2"
- Oh, and it's "Crate & Barrel" or "Crate AND Barrel." No one is out there trying to buy a crate out of a barrel, k?
Have you seen any crazy ads out there lately? What would you change about this seller's strategy?
Before I forget, I'd also like to give a great big shout-out to a couple amazing bloggers... Chelsea at Someday I'll Learn and Marie at Frugalapolis... for the blog love they recently passed my way. Make sure you go and check out their blogs today!